Full identity for specialist catering company Pickled Walnut.
Pickled Walnut Catering are a catering company with a difference, approaching every new job as a creative project with its own tailored solution.
Using a new strap line - 'Catering with character' as a driver for the new identity, we aimed to give Pickled Walnut an approachable and human tone of voice by working closely with Metal Magenta to write engaging copy and headlines which ran throughout all materials. This was combined with a strong new colour palette and photography.
The identity update consisted of a wide range of material from stationary, brochure's, menu's, responsive site, livery and signage.
www.pickledwalnutcatering.co.uk
The Lantern Theatre Liverpool is an independent fringe venue with character and this needed to be reflected in their new identity. In a divergent approach from most theatre indents, LTL needed to strike three chords - contemporary, bold and playfull.
Using three modular primary shapes to represent each facet of the theatre (theatre, music and comedy) along with a palette of three vibrant colours, a distinct identity was able to be created which didn't rely on imagery. Custom pattern work based on the three shape and colour signifiers were also created.
The new identity was run across signage, advertising and a responsive site
Event identity for the ROTA Gala Dinner 2011.
ROTA (Reach Out To Asia) hold a prestigious annual dinner to raise awareness and funds for its charity. The lavish affair held in Qatar welcomes local and International dignitaries and celebrities to join them.
The idea for the event identity was to highlight the successes of ROTA in a bold and direct manner which would work as a system across the myriad of materials which needed producing. To do this I used of a framing device and positive photography with a systematic colour palette for different sections of the material (gold for invites, attendees material, green for main event identity and purple and yellow for other items.
Working in Doha for 4 months with WRG Qatar, I oversaw and executed the identity across all manner of material from, invites and menu's to advertising, way finding and environmental graphics.
Re-design and full layout design for The Collective Magazine, a North West based publication focusing on art, design, fashion and travel.
Flexible identity system for Colne based interior furnishing retailer, specialising in high-end, design focused product.
The addition of various stocked product into the word mark instantly tells the viewer what this retailer deals in. This also creates a highly flexible identity with infinite variants which evolves over time with the product lines.
Identity for North West based editorial photographer Sam Reynolds.
The identity called for a visual approach which matched the tongue in cheek naming of the company which specialises in editorial and portrait photography, capturing more often than not, the idiosyncrasies of British life.
To keep costs down and fitting in nicely with the visual style of the identity, stamps were created for self-branding stationary and also a promotional newspaper showcasing Sams work was sent out to potential clients.
Event identity for Taste of the North 2013 (TOTN).
TOTN is a prestigious annual food event held by Pickled Walnut, showcasing the best from their upcoming menu's and providing a platfom to promote their suppliers, and the North West as a culinary destination.
The branding of the event took its visual cue's from the new Pickled Walnut brand whilst using iconic imagery of Liverpool.
The branding ran across invites, menu's and screen designs.
Identity for the interior design practice of Phil May.
Suite of bilingual collateral for the Regional Print Centre in Wrexham.
Using a bold colour palette and original print work from the Print Centre, a large and cohesive set of collateral was produced which all fitted perfectly onto a B3 printing sheets to minimise paper waste.
Identity and web design for Take Me To The Club (TMTTC).
TMTTC is a new website launching soon as an online guide and directory for all the best electronic club nights across the UK.
The concept for the adaptive identity system was one of 'x marks the spot' this being a reference to the aim of the site in directing clubbers to the best nights to suit there taste.
Website still in development and launching soon.
Pitch concept for the annual John Moores Painting prize.
Thin strips of past winners work was stretched out, creating a bold, graphic impression of the artworks which was to be carried across all campaign materials.
Identity and release artwork for Karunga and Karunga Muusika, an electronic label focusing on house and techno.
A simple typographic device based on an optometric eye test provides the concept for the launch invite of Oliver Goldsmiths at Blankstones Opticians.
Personal business cards.
Off-cuts destined for the printers bin were collected for a month before being recycled as foil blocked business cards. The range of different types of card mean theres a different type of card to suit everyone.
Logo design and website for London based artist Zoha Zokaei.
Logo design and website for Automated Habitat who specialise in high-end electrical home automation.
Annual report for Merseyside cardiovascular charity - Heart of Mersey (HoM).
Using the simple idea of oxygenated and un-oxygenated blood (which is represented respectively by colours red and blue), the concept was brought forward to create the whole annual report in these two colours. The usual stock-photograph filled, drab annual report approach was eschewed in favour of a bolder, illustrative approach.
Identity for high-end lifestyle product and furniture manufacturer.
More coming soon.
